Apple has been discussing it’s future on the TV front with many media executives at many large companies. It is also being reported that Apple is working on designing a TV that would rely completely on wireless technology that can access TV shows, movies and other content, according to people that are with this project.

The TV device Apple is working on would use a version of Apple’s wireless-streaming technology AirPlay to allow users to control it from iPhones and iPads, according to people briefed on the matter. When the company plans to start selling such a device and whether it would receive traditional broadcast or cable signals remains unclear, said these people, who say Apple may change its plans.

The technology could allow users to stream video from mobile devices to their televisions, without a set-top box. That process is already possible through its Apple TV set-top box, but it is cumbersome and some media companies, such as Time Warner Inc.’s cable channel HBO, prevent their apps from using the technology because they want closer control of how and where their content appears. An HBO spokesman says it hopes to use AirPlay once it is comfortable with the antipiracy protection.
Apple has worked on technologies for integrating DVR storage and iCloud, its online syncing and storage service, into the device, according to a person briefed on the matter. Such technologies could allow users to watch shows they have saved or purchased on two different devices, like a TV and a computer, without having to buy or record the shows twice.

Other media outlets have reported that Apple is developing a TV. An Apple spokesman declined to comment.