Nov 18, 2011

iPads own the 88% of tablet web traffic

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So even with all of these new tablets out a study shows that iPad owns the tablet market and that 88% of all the web traffic comes from guess what? An Apple iPad. Go figure right? I mean they did really start the tablet revolution and everyone else is trying to just keep up. I think many people are going to but the cheaper alternatives like the Kindle Fire or the Barnes and Noble Nook but I still don’t think that will dent the numbers of the iPad too much. So here is some interesting facts I’ve learned that I want to share with you all.

• Earlier this year we learned that iPad had close to 1% of all web browsing traffic, which put it ahead of its nearest competitor by almost 53 times. That number had in the latest stats from NetMarketshare from October 2011 grown to 1.58%.
• Ooyala reported that iPad accounted for the “vast majority of video played on a tablet in Q3 [2011].” In fact, iPad stood for 95.7% of total video hours streamed.
• In StatCounter’s data for web traffic and operating systems, it has separated out small screen devices from the operating system statistics. But tablet-sized devices remain, so this way we can see the actual share of iOS for iPad, Android on tablets, etc. Back in April 2011, iPad accounted for 1.18% of operating systems used to browse the web in the U.S. That number is 1.93% now in November.


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